Industry Comment:

Casual gamers play to relax
"A couple years ago, the prevailing wisdom was that it took three guys six months and $100 000 to make a casual game," said PopCap director John Vechey. "They used to be considered a low art form."

Casual games are simple, one-player puzzles that can be played on desktop computers, gaming consoles, cellphones or hand-held computers. It takes less than a minute to understand the rules, structure and plot. The games often revolve around spelling, trivia, arithmetic or geometry.

They are rarely gory or militaristic. If they include characters at all, they are almost never the stereotypical gung ho soldiers or stealthy kick boxers of hardcore games.

Casual gamers play to relax - the same reason people play solitaire, dominoes or mahjong. The games can be played for five minutes - while the baby is sleeping or between office meetings - or for hours at a stretch in a Zen-like trance.

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