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Search Engine Optimization & Search Engine Marketing

SkillPod Media specializes in strategic search engine optimization (SEO) and search engine marketing (SEM) services: The goal is to improve brand awareness and visibility, drive qualified leads through targeted traffic and most importantly increase revenue. This can be done through search engine optimization and search engine marketing. SkillPod Media s search engine marketing and optimization consultants can offer the expertise you need to achieve your desired online marketing goals.

What is Search Engine Marketing (SEM)?
Search engine marketing or internet marketing consists of all functions involved in creating and implementing a strategic plan for marketing online or over the internet. Search engine or internet marketing plans often consist of different levels of search engine optimization, search engine promotion and search engine advertising.

What is Search Engine Optimization (SEO)?
Search engine optimization readies your website for search engine spiders, indexing, and favorable rankings by search engines.  Choosing and marketing for targeted keywords and keyword phrases related to a website enables the site will rank high when those terms are part of a web search.  This results in visibility on search engine results pages (SERPS) for internet searchers. When properly executed, search engine optimization yields targeted traffic to the site and increases revenues. Search engine optimization is the base component for developing your search engine or internet marketing plan.

What is Search Engine Promotion (SEP)?
Search engine promotion is the process of promoting your website through various online channels in order to increase visibility and your potential to receive a higher page ranking or position within the search engine results pages. Common search engine promotions campaigns include vertical marketing and press release optimization and submissions.

What is Search Engine Advertising (SEA)?
Search engine advertising is the process of planning and developing strategies for online paid placement opportunities. There are many different options when considering search engine advertising. As search engine marketing consultants we will help you explore search engine advertising and how it can benefit you in your online presence. Some of the Benefits of Search Engine Optimization & Marketing include:
  • Increase and Improve Visibility
  • Increase Targeted Traffic
  • Increase Qualified Leads and Conversions
  • Increase and Expand Market Share
  • Increase Online Areas of Influence
  • Increase Your Bottom Line!

Let SkillPod Media listen and learn how your business models work. We have the knowledge to develop a search engine optimization and marketing strategy that is targeted to your online audience. From small local businesses, to large billion dollar corporations, SkillPod Media is providing online solutions and changing the way business is done.

SkillPod Media is a full service search engine marketing firm focused on providing search engine marketing services and search engine optimization strategies for any company, worldwide.

The Typical SEO Project Cycle:
the search engine optimization cycle

How we go about defining your Search Engine Strategy:

RESEARCH:
· Keyword research and development
· Baseline search engine placement report
· Review of your existing website (usability, navigation, search engine compatibility)
· Key Questions Include:
· Is your site visible to qualified traffic looking for you?
· Are you using the right terms to drive traffic?
· What terms convert more customers?
· What terms are your competitors using to drive traffic?
· How can you get visitors to stay on your site longer for better conversion rates?

OPTIMIZATION:
· Creation of search engine optimized Meta tags
· Editing of your existing pages to update/insert Meta tags (SkillPod Media will perform these updates if the client supplies required access)
· Optimization of content pages (textual edits to existing pages)

SUBMISSION:
· Submission to the top global and international search engines

REPORTING, ANALYSIS and MAINTENANCE:
· Monthly summary and detailed search engine ranking report
· Ability to modify campaign as needed, as an example, when a site is redesigned or pages are added
· SkillPod Media will analyze the reports, make adjustments and resubmit as needed

Click here to view our SEO achievements

Contact Us Now to Get Your Business on the Right Track in Receiving the Online Exposure it Deserves.

E-mail: info@SkillPodMedia.com