Trafficonomy - Web Design Factors for Search Engine Optimization:

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eMarketing Resources

Trafficonomy - Introduction to Search Engine Marketing

- Introduction to Search Marketing
- Getting & Staying Listed on Search Engines
- Top 10 Search Engine Positioning Mistakes
- Web Design Factors
- PPC Search Engines
- What Is A Bridge or Doorway Page?
- Adding your Site to Search Engines
- The Meaning of Color in Design

- Meta Tag Overview
- Search Engine Page Setup
- Frames or tables - or CSS?
- Link Popularity Tips
- How to Check if Your Listed and Ranking
- Measuring Link Popularity
- How Search Engines Work

Web Design Factors for Search Engine Optimization:

The following elements are absolutely critical to the success of improving your overall rankings:

• Domain names that have the critical keywords as part of the name, greatly improve the chances of receiving preferential ranking. It may be a good idea to consider purchasing a domain name/s that reflects your primary product/s and replicate the content that is on your company website to these domains. Ensure that your ISP sets up your DNS of the domains to allow for web surfers to find your sites without the “www” suffix. Again ask your ISP to setup sub domains for each of your primary business focuses and point these to the content that is specific to that focus e.g.

If you’re a bookstore setup books.bookstore.com and audiobooks.bookstore.com, this again aids in improving your overall rankings on search engines.

• Correctly formulated page titles, Meta data, “alt” image tags and content to include all critical keywords of the company / brand / content e.g.

<img src="../search-engine-images/improved-search-results-slogan.jpg" border="0" width="228" height="179" alt="Improved Search Results helping website owners improve their search engine rankings by applying the right search engine optimization logic to each of their web pages."></td>.

• When creating directories and saving files and images, ensure that you use real descriptive words (keywords) / Phrases and not shorted versions e.g.

MensRunningShoes.htm works far better than MRS.htm (DO not use underscore (_) between words, rather use the hyphen (-).)

• Most importantly remember you are building your website for your customers, which results in a benefit to you.

Web Design Factors:
The basic rules of web design should always be taken into consideration before the design actually begins, they are:
• The content must be easy to read.
• The site must be easy to navigate. Add Breadcrumb links at the top of the content on every page, this allows for improved navigation for your visitors, e.g.

default>shoes>running shoes

• Primary, is that it is easy to find – through the use of an targeted domain name and/or ranked on the search engines.
• The website must be consistent in layout and design.
• Take into consideration that some of your users maybe on a dial up connection, keep the download time to a minimum.
Site navigation should kept to Hyperlinked Navigation Buttons (remember to include the ALT Tags) and text links, the first being preferred by users and the latter by search engines.

E-mail: info@trafficonomy.com