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eMarketing Resources Search Engine Page Setup: • Ensure that Alt tags are added to ALLl images, you need to include a reference to the primary keywords by including at least one and no more than 3 of the primary keywords per image alt tag as well as a simple description of the image, this can assist you in improving your search engine results. • Text and simple image links to all related sites, thus create a “link exchange” type network, whereby all sites are linked back to each other (these can be from suppliers, customers, sister companies or 3rd party sites), to affiliates sites sending traffic to yours and visa versa. Create a “Links” section and use text links to link to each of these sites, ensure that you do the same on all the sites • Create a text based site map at the base of your page, linking to all the high focus content areas of your website. Some search engines regard pages with multiple links on them as important sources. • Critical elements of the objectives of the site will need to be clearly defined in the page copy/text of the default page and linked pages – i.e. you need to ensure that you have more than 200 words with words that include all high focus areas of your business / service / products / content, these words need to be used in excess of 4 times to ensure improved search engine rankings – the maximum density for keywords in your content / copy should not exceed 5% to 7%. To start make a list of all the critical areas / products / services of your business, next work through your content and check that each of these words are used. If not re-write your content to include the critical focus areas of your offering. Take the following in to consideration when formatting the primary keywords into the body of your content” o Rather use real text, than text images in your body. o Ensure that the content reads easily and most of all makes sense. o Ensure you are descriptive about your specific product and not generic. o Be sure to emphasise the location of your business and or product. o Use different forms of the primary keywords i.e. plural and singular. • Ensure you publish the necessary anti Spam measures i.e. unsubscribe links, privacy policy etc. • Graphic light web pages, a simple logo with the image banners is generally all that is required. Doorway or content pages are only recommended when trying to improve search engine rankings of graphic intensive websites. • Spamming, yes there is such a thing as Spamming of search engines. Practices that are regarded as spamming include:- hidden text, excessive repetition of keywords, reverse engineering content and by being misleading in your content. • Remember that people search for many things, but when they find a good site that delivers what it promises, they generally stop searching and keep coming back. E-mail: info@trafficonomy.com |
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