PPC Search Engines:
The best method of marketing your online gambling website is by utilizing Pay-Per-Click (PPC) search engines. PPC search engines allow you to "bid" for placement on specific keywords, such as "internet casino" or "gamble online". In addition, the visitor who has searched for your keywords is already qualified and is interested in using your service.

We recommend you look at our top 5 choices for Pay Per Click engines and you decide which one best suits you.
1. Overture (www.overture.com <http://www.overture.com>)
Overture, also known as the 'King" of Pay-Per-Click search engines, has a well organized system.
Pros: If you bid high enough for a single search term and find yourself in the top 3, you will be listed in the top location in search engines like Yahoo and MSN for the keyword you bid on.
Cons: Since Overture delivers the most traffic for placement because of it's partnerships with top search engines, you'll find yourself having to spend major dollars in order to outbid your competitors.

2. Google Adwords (adwords.google.com <http://adwords.google.com>)
Not too long ago, Google was a crawler based search engine only. Now you can buy premium listings on Google and appear on the right hand column for searches done at Google.com
Pros: Buying traffic from Google Adwords may be significantly less expensive than Overture.
Cons: Your results don't appear on larger search engines such as Yahoo and MSN.

3. FindWhat (www.findwhat.com <http://www.findwhat.com>)
There is a minimum deposit of only $25 and a minimum bid of 1 cent. Traffic is usually said to be cheaper than buying from Overture. It is a recommended choice for PPC engines.

4. GoClick (www.goclick.com <http://www.goclick.com>)
GoClick is known for it's proprietary bidding tools. New features are constantly being added to make the system easier to use and more effective.

5. Ah-Ha (www.ah-ha.com <http://www.ah-ha.com>)
A smaller size PPC Engine worth trying out.

How To Be Profitable With Pay Per Click Search Engines:
Advertising in a pay per click search engine (PPC) is a super way to be extremely profitable. However, if you are not careful, it could drain your bank account in a hurry.

First of all, you need to set a maximum bid. This will be determined by your conversion rate and profit per sale. For example, your conversion rate is 2 visitors per 100. Also, you make $10 per sale. Your maximum bid would be the following: conversion rate X profit per sale.
In this example, it would be .02 X $10= 20 cents You should bid 20 cents or less to be profitable. Now, you need to pick the right keywords to get targeted traffic to your site.

Specific keywords are generally much more profitable than general keywords. They are normally cheaper and you get visitors who are more likely to be interested in your offer. You will not get as many clicks, but it is the quality of the click that matters. Several pay per click search engine have keyword suggestion tools. Put in a general keyword and look at the results from the bottom up. This will keep your costs down and help you build your specific keyword list.

My bid amount depends on the number of searches , other bid amounts, and my maximum bid. For keywords with low bid searches, I aim for one of the top two positions. For higher volume searches, I aim for a top 5 ranking. The top position will get you the most clicks by far. The conversion rate is better for the second and third positions. The top position gets more random clicks. You need to consider gap bidding to determine how much to bid.

Gap bidding is the difference between bids of a keyword. You should always bid 1 cent more than the position you desire. For example, let's say the top 5 bids are the following: 24,20,11,10,7 cents. I would probably bid 13 cents and 8 cents would be my second choice. I look for huge gaps.
Writing descriptions for your keywords can make up for a lower bid. Make your description unique and specific will reduce unproductive random clicks. Your conversion rate will soar. Overture and Google AdWords Select will bring you the most traffic by far. Many people believe that other pay per click are not worth their time. If you are bidding on keywords related to Internet Marketing, there may be some truth in that statement. For non-internet marketing terms, I have made numerous sales from the following pay per click : FindWhat, Pageseeker (Use Topics) ,Kanoodle, IQSeek and iBound to name a few.

There are several hundred pay per click that give free clicks to test their services. Most of them are very slow, but I have received considerable traffic as a group with a little work. Here are 3 tips to assist you:
1.Bid for general keywords.
2.Bid on keywords that relate to your site and are listed in the top searches.
3.Get a top 5 bidding on a catch all or featured listing.

You can find a list of over 300 PPC that give free clicks here. Here is one last tip to be successful with a pay per click search engine.
You need to capture your visitors email address. Too many just go for the sale and lose the visitor forever without an email address. You can get the email address by having a free newsletter, report, e-book, tip of the day/week, or anything else you can think of. By doing this, you will have many more chances to make a sale. Follow these guidelines and your online business should become much more profitable.