Trafficonomy - Meta Tag Overview

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eMarketing Resources

Trafficonomy - Introduction to Search Engine Marketing

- Introduction to Search Marketing
- Getting & Staying Listed on Search Engines
- Top 10 Search Engine Positioning Mistakes
- Web Design Factors
- PPC Search Engines
- What Is A Bridge or Doorway Page?
- Adding your Site to Search Engines
- The Meaning of Color in Design

- Meta Tag Overview
- Search Engine Page Setup
- Frames or tables - or CSS?
- Link Popularity Tips
- How to Check if Your Listed and Ranking
- Measuring Link Popularity
- How Search Engines Work

Meta Tag Overview:

What are meta tags? They are information inserted into the "head" area of your web pages. Other than the title tag (explained below), information in the head area of your web pages is not seen by those viewing your pages in browsers. Instead, meta information in this area is used to communicate information that a human visitor may not be concerned with. Meta tags, for example, can tell a browser what "character set" to use or whether a web page has self-rated itself in terms of adult content.

Correct syntax for Meta Data, you need to limit the keywords to the critical ones (with the inclusion of the plural versions) ensure that you do not use each keyword more than 5 (five) times, to prevent being penalized by the search engines. Good Meta data does not ensure the best search engine rankings, it is part of the formula and pretty much ensures that what description the search engine publishes is accurate. Whichever words or terms are utilized in the Meta data need to be followed through in the text body of the website, this can pretty much be described as a symbiotic relationship. The following two Meta tags are the most critical :- Meta Description and Meta Keywords, the rest are ignored by search engine robots/crawlers/spiders.

Let's see two common types of meta tags, then we'll discuss exactly how they are used in more depth:

<HEAD>
<TITLE>Outdoor Adventure</TITLE>
<META name=”description” content=”All the information that you need to plan your next outdoor adventure.”>
<META name=”keywords” content=”outdoor, adventures, fishing, biking, gear, equipment, camping, accommodation”>
</HEAD>

In the example above, you can see the beginning of the page's "head" area as noted by the HEAD tag -- it ends at the portion shown as /HEAD.
Meta tags go in between the "opening" and "closing" HEAD tags. Shown in the example is a TITLE tag, then a META DESCRIPTION tag, then a META KEYWORDS tag. Let's talk about what these do.

The Title Tag
The HTML title tag isn't really a meta tag, whatever text you place in the title tag (between the TITLE and /TITLE portions as shown in the example) will appear in the reverse bar of someone's browser when they view the web page – keep this to the point, descriptive and enticing and use no more that 50 characters. Make the Title Tag of your Homepage the Power Tag that clearly depicts the focus of your business / product. Ensure that all pages have Title Tags and that each one is different and carries the core message of the pages content / product information.

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